Seventeen, the popular K-pop group under Pledis Entertainment, has released a new track titled “Bad Influence,” in collaboration with music icon Pharrell Williams. This song was unveiled during the Louis Vuitton Men’s Fall-Winter 2025 fashion show in Paris on January 21, 2025, marking a significant moment for both Seventeen and the fashion world.
“Bad Influence” is not just a song but a statement piece for Seventeen, showcasing nine of its members – S.Coups, Hoshi, Wonwoo, Woozi, The8, DK, Seungkwan, Vernon, and Dino – in a project that melds music with high fashion. Pharrell Williams, also the Creative Director for Louis Vuitton Men’s, composed the track specifically for this event, bringing together his unique vision with Seventeen’s dynamic performance style.
The song has been described as a fusion of contemporary sounds with Seventeen’s signature energy, making it a fitting soundtrack for the runway. The track’s title, “Bad Influence,” plays on the idea of influence, both in fashion and music, suggesting a narrative of breaking from norms or expectations, which aligns with the group’s image of innovation and youth culture.
This collaboration has been celebrated for not only highlighting Seventeen’s global appeal but also for showcasing their ability to venture into new creative territories. The performance at the fashion show was a testament to Seventeen’s versatility, as they brought a fresh and unique style to the Paris runway, leaving a lasting impression on the global fashion industry.
“Bad Influence” comes at a time when Seventeen is celebrating their 10th debut anniversary, with a series of planned global activities, including their ongoing ‘SEVENTEEN [RIGHT HERE] WORLD TOUR IN ASIA’. This track adds another layer to their already diverse portfolio, further solidifying their presence on the international stage.
