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Question

Full Name Representative

Email Address

Company Name

Company Address

City

State

Country

Phone/Mobile Number

PROMOTERS

How will you describe the commitment of your management to exportation?

Very High

High

Indifferent

Low

Very Low

How will you describe the management desire to sell in foreign markets?

Very High

High

Indifferent

Low

Very Low

How experienced and familiar is the management in international business?

Very High

High

Indifferent

Low

Very Low

How will you describe the skills of the business owner to manage export transactions?

Very High

High

Indifferent

Low

Very Low

How will you describe the disposition of the management to fund export transactions?

Very High

High

Indifferent

Low

Very Low

Average Score

PRODUCT(S)

How will you describe your familiarity with the clear advantages that your product has over competing products?

Very High

High

Indifferent

Low

Very Low

How will you describe your satisfaction about the resilience of your product to withstand harsh or widely varying environmental condition in the export market?

Very High

High

Indifferent

Low

Very Low

How will you describe the ease with which anyone to use your company's product in the export market without any technical support?

Very High

High

Indifferent

Low

Very Low

How will you describe the ease of adapting your product to make it suitable the export market?

Very High

High

Indifferent

Low

Very Low

How will you describe the resilient quality of your product packaging to withstand the stress of international freight to the export market?

Very High

High

Indifferent

Low

Very Low

Average Score

PRICING

How competitive is the price of your products in the local market?

Very High

High

Indifferent

Low

Very Low

How satisfied are you on the impact of economy of scale on cost reduction?

Very High

High

Indifferent

Low

Very Low

How will you describe your company’s access to information on the cost elements in exportation?

Very High

High

Indifferent

Low

Very Low

How will you describe your company’s access to information about competitor’s prices in export market?

Very High

High

Indifferent

Low

Very Low

How will you describe your understanding of strategies for cost reduction in export business?

Very High

High

Indifferent

Low

Very Low

Average Score

PREDISPOSITION

How will you describe the exposure and familiarity of the staff of your company to exportation?

Very High

High

Indifferent

Low

Very Low

How will you describe the number of staff of the company that have worked abroad?

Very High

High

Indifferent

Low

Very Low

How will you describe the number of staff of the company that have schooled abroad?

Very High

High

Indifferent

Low

Very Low

How will you describe the number of staff of the company that have travelled abroad for holidays?

Very High

High

Indifferent

Low

Very Low

How will you describe the number of staff of the company that can speak an international foreign language?

Very High

High

Indifferent

Low

Very Low

Average Score

PURPOSE

How will you describe the desire of the business to build a global brand?

Very High

High

Indifferent

Low

Very Low

How will you describe the quality of the strategies of the business to access government incentives?

Very High

High

Indifferent

Low

Very Low

How will you describe the quality of plans of the business to take advantage of free trade agreement like AfCFTA?

Very High

High

Indifferent

Low

Very Low

How will you describe the quality of the plans of the business in using export as a survival strategy?

Very High

High

Indifferent

Low

Very Low

How will you describe the desire of the business to earn in foreign currency?

Very High

High

Indifferent

Low

Very Low

Average Score

PAYMENT

How will you appraise the financial capacity of the business to fund new export demands?

Very High

High

Indifferent

Low

Very Low

How will you appraise the ability of the business to secure export finance facility from banks?

Very High

High

Indifferent

Low

Very Low

How will you appraise the ability of the business to negotiate for a secured payment method like letter of credit?

Very High

High

Indifferent

Low

Very Low

How will you appraise the ability of the business to handle trade finance instruments?

Very High

High

Indifferent

Low

Very Low

How will you appraise the quality of asset of the business to raise funding?

Very High

High

Indifferent

Low

Very Low

Average Score

PRODUCTION

How will you describe the capacity of the factory to handle 4 demand in export market?

Very High

High

Indifferent

Low

Very Low

How will you describe the logistics in place to move large volume of goods to export market?

Very High

High

Indifferent

Low

Very Low

How will you describe the excess capacity of the production factory?

Very High

High

Indifferent

Low

Very Low

How will you describe the ease of access to inventory to fulfil a surge in demand?

Very High

High

Indifferent

Low

Very Low

How will you describe the likelihood of the business to get partners for contract manufacturing?

Very High

High

Indifferent

Low

Very Low

Average Score

POSITIONING

How will you evaluate the goodwill (reputation) possessed by the business both locally and abroad?

Very High

High

Indifferent

Low

Very Low

How will you evaluate the share of the business in the domestic market?

Very High

High

Indifferent

Low

Very Low

How will you evaluate the level of unsolicited export orders receive by the business?

Very High

High

Indifferent

Low

Very Low

How will you evaluate the level of foreign affiliates in the network of your firm’s local partners?

Very High

High

Indifferent

Low

Very Low

How will you evaluate the loyalty of your customer to your business offering in the local market?

Very High

High

Indifferent

Low

Very Low

Average Score

PROFICIENCY

How will you describe the level of skill of the staff of your company in international marketing?

Very High

High

Indifferent

Low

Very Low

How will you describe the level of expertise of the company’s staff in mitigating export risk?

Very High

High

Indifferent

Low

Very Low

How will you describe the level of cultural intelligence possessed by the company’s staff?

Very High

High

Indifferent

Low

Very Low

How will you describe the level of understanding of payment methods (like letter of credit and bill for collection) by the company’s staff?

Very High

High

Indifferent

Low

Very Low

How will you describe in general the level of competence of company’s personnel in export business management?

Very High

High

Indifferent

Low

Very Low

Average Score

PEOPLE

How will you evaluate your company's understanding of the demography of the consumer of its products in the targeted export market?

Very High

High

Indifferent

Low

Very Low

How will evaluate your company's understanding of why consumers currently buy competing products in the targeted export market?

Very High

High

Indifferent

Low

Very Low

How will you evaluate your company's understanding of the purchasing power of the consumer in the targeted export market?

Very High

High

Indifferent

Low

Very Low

How will you evaluate your company's understanding of the packaging requirements of consumers in the targeted export market?

Very High

High

Indifferent

Low

Very Low

How will you evaluate your company's understanding of the labelling requirements of the consumers in the targeted export market?

Very High

High

Indifferent

Low

Very Low

Average Score

PAPERWORK

How will you appraise your company’s understanding of product quality documentation in the targeted export market?

Very High

High

Indifferent

Low

Very Low

How will you appraise your company’s understanding of the documentation requirements under a free trade agreement like AfCFTA

Very High

High

Indifferent

Low

Very Low

How will you appraise your company’s understanding of pre & post import documentation in the targeted export market?

Very High

High

Indifferent

Low

Very Low

How will you appraise your company’s understanding of home country’s pre and post-export documentation requirements?

Very High

High

Indifferent

Low

Very Low

How will you appraise your company’s understanding of what constitutes document discrepancies in export trade?

Very High

High

Indifferent

Low

Very Low

Average Score

POTENTIALS

How will you evaluate your company’s understanding of the African markets size for your products?

Very High

High

Indifferent

Low

Very Low

How will you evaluate your company’s understanding of the global markets size for your products?

Very High

High

Indifferent

Low

Very Low

How will you evaluate your company’s understanding of the global trend of demand for your products?

Very High

High

Indifferent

Low

Very Low

How will you evaluate your company’s understanding of the drivers of demand for your products in the export markets?

Very High

High

Indifferent

Low

Very Low

How will you evaluate your company’s understanding of the emerging markets for your products?

Very High

High

Indifferent

Low

Very Low

Average Score

PROMOTION

How will you appraise your understanding of how to reach your buyers in the targeted export market?

Very High

High

Indifferent

Low

Very Low

How will you evaluate your ability to obtain export market intelligence report for your products?

Very High

High

Indifferent

Low

Very Low

How will you appraise your understanding of the usage of global online trade portals?

Very High

High

Indifferent

Low

Very Low

How will you appraise your understanding of international promotion on social media platforms?

Very High

High

Indifferent

Low

Very Low

How will you evaluate your understanding of the components of international marketing?

Very High

High

Indifferent

Low

Very Low

Average Score

PURCHASERS

How will appraise your level of awareness and understanding of the different export market entry strategies?

Very High

High

Indifferent

Low

Very Low

How will you appraise your understanding of the right strategy for your target export market?

Very High

High

Indifferent

Low

Very Low

How will you appraise your ability to setup distribution channels in the export market?

Very High

High

Indifferent

Low

Very Low

How will you evaluate your understanding of market structure in the targeted export market?

Very High

High

Indifferent

Low

Very Low

How will you evaluate your understanding of the challenge of distribution in the export market?

Very High

High

Indifferent

Low

Very Low

Average Score

PARTNERSHIP

How will you rate your business network in markets abroad?

Very High

High

Indifferent

Low

Very Low

How will you rate your capacity to get an agent in the export market?

Very High

High

Indifferent

Low

Very Low

How will you rate your capacity to get a distributor in the export market?

Very High

High

Indifferent

Low

Very Low

How will you rate ability to source for business partners in the export market?

Very High

High

Indifferent

Low

Very Low

How will you rate your ability to get service providers in the export market?

Very High

High

Indifferent

Low

Very Low

Average Score

Total Score

Percentage