Lalisa Manoban, known globally as LISA from the K-pop group BLACKPINK, has released her much-anticipated debut solo album, “Alter Ego,” on February 28, 2025. This album marks a significant milestone in LISA’s career, showcasing her as a multifaceted artist beyond her group activities.
“Alter Ego” is a bold exploration of LISA’s musical identity, featuring 12 tracks that span various genres from hip-hop to pop, reflecting her versatility and edge. The album introduces fans to five distinct personas of LISA, named Roxi, Kiki, Vixi, Sunni, and Speedi, each representing different facets of her personality and musical style. This concept was heavily promoted through the album’s trailers, which depicted LISA in unique settings corresponding to each alter ego.
The album includes previously released singles “Rockstar,” “New Woman” featuring Rosalía, “Moonlit Floor (Kiss Me),” and introduces the new track “Born Again” featuring Doja Cat and Raye. Each single has already shown strong performance on global charts, setting high expectations for the full album. “Alter Ego” also features collaborations with other international artists, solidifying LISA’s status on the world stage.
Lead-up to the release was filled with teasers, concept photos, and snippets of new tracks shared on social media, with posts on X generating excitement and speculation among fans. The album cover art, showcasing LISA in a striking pose with spiky black nails, became an instant topic of discussion for its edgy aesthetic.
Physical editions of “Alter Ego” come in seven versions, each dedicated to one of LISA’s alter egos, offering fans different artwork, photobooks, and collectible items. The digital release includes exclusive content like behind-the-scenes footage and lyric videos, enhancing the listening experience.
Critical reception has been overwhelmingly positive, with critics praising LISA for her ambitious approach to her solo debut. The album is lauded for its production quality, LISA’s vocal and rap performances, and the innovative concept that ties the entire project together.
“Alter Ego” is available across all major streaming platforms, with LISA set to perform tracks from the album at various music shows and festivals, including her solo tour kicking off in Asia. The release is not just a musical milestone but also a celebration of LISA’s growth, independence, and artistic vision since parting ways with YG Entertainment for her solo endeavors.