BTS’s J-Hope and American rapper Don Toliver have teamed up for a new track titled “LV BAG,” which was premiered at the Louis Vuitton Men’s Fall-Winter 2025 fashion show in Paris on January 21, 2025. This collaboration was produced by Pharrell Williams, adding an extra layer of star power to the event and the song itself.
“LV BAG” was a surprise for fans and fashion enthusiasts alike, with the song serving as the soundtrack to the runway show. J-Hope, who has been an ambassador for Louis Vuitton since 2023, showcased his musical prowess alongside Don Toliver, creating a fusion of K-pop and hip-hop that resonated with the audience. The track features lyrics penned by J-Hope, combining his unique flow with Toliver’s distinctive style to celebrate luxury, fashion, and the intersection of music and style.
The song’s title, “LV BAG,” directly references the iconic Louis Vuitton bag, symbolizing not just high fashion but also the personal journeys and achievements of both artists. It’s a track that speaks to the allure of luxury while also touching on themes of ambition, success, and identity.
The premiere of “LV BAG” was met with significant buzz, especially since it marked J-Hope’s first new track since his discharge from the South Korean military service in October 2024. This collaboration also signifies J-Hope’s return to the music scene with a bang, showcasing his continued influence in both music and fashion.
The event itself was a spectacle, with Pharrell Williams and his collaborator Nigo greeting J-Hope and other celebrities like Travis Scott and Bradley Cooper, further highlighting the song’s significance in the fashion and music worlds.
