Abigail Ajobi Makes a Statement at London Fashion Week
This season, British-Nigerian designer Abigail Ajobi presented a collection that merges contemporary aesthetics with deep cultural narratives through her brand’s signature blend of streetwear and sustainability.
LONDON, ENGLAND – FEBRUARY 21: A model walks the runway at the Abigail Ajobi show during London Fashion Week February 2025 at on February 21, 2025 in London, England. (Photo by Jeff Spicer/Getty Images) 
LONDON, ENGLAND – FEBRUARY 21: A model walks the runway at the Abigail Ajobi show during London Fashion Week February 2025 at on February 21, 2025 in London, England. (Photo by Jeff Spicer/Getty Images) 
LONDON, ENGLAND – FEBRUARY 21: A model walks the runway at the Abigail Ajobi show during London Fashion Week February 2025 at on February 21, 2025 in London, England. (Photo by Jeff Spicer/Getty Images) 
LONDON, ENGLAND – FEBRUARY 21: A model walks the runway at the Abigail Ajobi show during London Fashion Week February 2025 at on February 21, 2025 in London, England. (Photo by Jeff Spicer/Getty Images) 
LONDON, ENGLAND – FEBRUARY 21: A model walks the runway at the Abigail Ajobi show during London Fashion Week February 2025 at on February 21, 2025 in London, England. (Photo by Jeff Spicer/Getty Images) 
LONDON, ENGLAND – FEBRUARY 21: A model walks the runway at the Abigail Ajobi show during London Fashion Week February 2025 at on February 21, 2025 in London, England. (Photo by Jeff Spicer/Getty Images) 
LONDON, ENGLAND – FEBRUARY 21: A model walks the runway at the Abigail Ajobi show during London Fashion Week February 2025 at on February 21, 2025 in London, England. (Photo by Jeff Spicer/Getty Images) 
LONDON, ENGLAND – FEBRUARY 21: A model walks the runway at the Abigail Ajobi show during London Fashion Week February 2025 at on February 21, 2025 in London, England. (Photo by Jeff Spicer/Getty Images) 
LONDON, ENGLAND – FEBRUARY 21: A model walks the runway at the Abigail Ajobi show during London Fashion Week February 2025 at on February 21, 2025 in London, England. (Photo by Jeff Spicer/Getty Images) 
LONDON, ENGLAND – FEBRUARY 21: A model walks the runway at the Abigail Ajobi show during London Fashion Week February 2025 at on February 21, 2025 in London, England. (Photo by Jeff Spicer/Getty Images) 
LONDON, ENGLAND – FEBRUARY 21: A model walks the runway at the Abigail Ajobi show during London Fashion Week February 2025 at on February 21, 2025 in London, England. (Photo by Jeff Spicer/Getty Images) 
LONDON, ENGLAND – FEBRUARY 21: A model walks the runway at the Abigail Ajobi show during London Fashion Week February 2025 at on February 21, 2025 in London, England. (Photo by Jeff Spicer/Getty Images) 
LONDON, ENGLAND – FEBRUARY 21: Fashion designer Abigail Ajobi walks the runway during the Abigail Ajobi Ready to Wear Fall/Winter 2025-2026 fashion show as part of the London Fashion Week on February 21, 2025 in London, England. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
She showcased pieces that echoed the spirit of modern-day activism. Her designs featured a mix of patterns, oversized silhouettes, and structured tailoring, all interwoven with intricate details that paid homage to her roots in both the UK and Nigeria.
The collection’s color palette oscillated between muted earthy tones and vibrant pops of color, creating a striking contrast that mirrored the social activism her work often embraces. This season, her designs carried subtle yet powerful statements that resonated with a generation seeking fashion with meaning—messages like “I’m not English, I’m British” and “Japa Syndrome” woven into the pieces.